The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are referred to as ‘third wave’ because they are riding the peak of mobile and online shopping. In fact, these disruptive technologies are set to create revolution in the retail sector. Amongst each one of these new tech trends, image recognition provides been mapped out because the emerging technology that has the potential to create the highest impact on sales.
With image acknowledgement technology cellular apps, systems and various other software can identify customers from their facial features. In fact, this technology can also be used to recognize different objects based on their features. Consequently the entire world has turned into a shop screen for the buyers where they can find direct hyperlink from the pictures of products published on a billboard or in mags acquiring them to the web site or physical area of a retailer. Customers can have more personal omnia softwares encounter with this technology as it allows systems and software to respond to an individual. This enables the buyers to find in addition to scan their desired products easily and quickly, which in turn, help to bridge the gap between online stores and physical shops. The technology allows the products and/ or website to become intuitive plus they react within an engaging way with the consumers. In fact, image recognition technology has the potential to be an authentic driving push for the retail environment.
In terms of product interaction, image reorganization enables buyers to make visual searches for the particular products they select at their devices. They are able to enjoy a fully customized mobile or on the web retail experience while near a device. This image recognition technology actually helps it be easier for mobile and online buyers to experience and connect to products. And all these can be completed simply by scanning the picture on the smartphone or tablet. A number of brands are already by using this technology for their online and mobile customers to make item searching even more interactive and faster. In general, most of such apps allow purchasers to snap an image of the merchandise and search the e-commerce/ m-commerce listing so when the photo fits a similar product, the effect is created to the consumers.
With such technologies merchants will have enormous opportunities; however, the advantages of these technology are yet to be realized completely. Based on the recent market tendencies the experts possess opined that around 12% individuals are likely to be using picture reorganization technology by 2014. The retail sales too will be significant up, thanks to these technologies. Image acknowledgement technology also makes online transactions safer by improving the protection perspective of on-line or mobile payme.